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Many experts talk about posting daily - to increase traffic and keep readers hooked. Many popular blogs do post every day (at least on weekdays).
Should you post every day?
Probably not.
Why?
Because:
  • If you write two posts each week instead of five (or seven), those posts will be much better written.
  • If you only post once or twice a week, you’ll usually find that you get more comments on each post.
  • If you don’t post too frequently, readers may actually read every post, instead of one in five.
  • If you don’t use up all your ideas in the first few weeks of blogging, you’re more likely to be successful in the long-term.
I normally recommend that bloggers aim for somewhere between three posts a week and one post every two weeks. Any fewer, and it’s hard to build engagement; any more, and you may find it difficult to keep up the quality.


Reducing Your Posting

What can you do if you’re currently producing five posts a week, Monday to Friday, and you want to cut back?
I’d suggest you simply change your blogging schedule, without even announcing it. If you’re really concerned about reader reaction, then let people know your reasons: you want to provide higher-quality content, and the best way for you to do that is by focusing on just 2-3 posts per week.
Chances are, your readers will accept the change without any objections at all.

Increasing Your Posting

If you currently post once a month or less, you need to increase the number of posts you write.
Don’t make a sudden resolution to write three times a week, or you’ll quickly burn out (and you may well overwhelm your readers). Instead, work up gradually. Plan to post once every two weeks, then once every week, and so on.

Over the long term, quality trumps quantity. Sure, publishing loads of blog posts in a hurry may get you some quick attention and traffic – but it’s not going to help you build up a solid business.

When you’re reading blogs, do you prefer ones that update every day or just once or twice a month? Share your thoughts in the comments.

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9 comments:

Umm Mymoonah said...

I prefer blogging once or twice a week and also to read others blogs, this is purely due to time constraints. If I have plenty of time on my hands, I'll be really happy to spend a couple of hours in reading others blogs almost everyday.

Karina Dinda R. said...

I really love this post, since I'm kinda new blogger I must learn a lot to be a good blogger :) Thanks for sharing! ^^

Cheers,
Karina Dinda R. ♥
BLOG | TWITTER | SHOP

Julian Tanoto said...

this is a nice tips :)

btw you can join my valentine giveaway here;)
Journal J

Sam Routledge said...

I definitely prefer blogs to have two or three posts a week. Any more and it's overwhelming; I'm subscribed to over a hundred blogs and I don't have the time to read one hundred posts a day!

I think bloggers should learn to measure the frequency of their posting as a function of the size of a typical post.

I don't mind photo-heavy blogs (fashion, design and inspiration) posting every day, because I can let them build up and then browse through the posts when I get a free hour. Personal blogs with posts that are a few paragraphs are best when they post a couple times a week, and bloggers who post more philosophical or scientific content I prefer to see a posting rate of once every one or two weeks! The latter group tend to have very long, in-depth posts, and I can't handle more than a few of them a week!

Sweetheart Diary said...

Thanks a lot girls for the useful comments. It is really nice to know and read all of this from you in order to get the idea of what you want.
Sam and Umm Maymoonah, I agree a 100% with your views.
I also don't get time to read daily posts, but its okay to see them once or twice thrice a week and I can easily share my comments with them. After all, the comments are as oxygen for every blog author.
Thanks

Noor said...

I like when my favorite blogs have a new post daily but I do not think Bloggers should feel they ever have to post something. What I do is make post up when I am in the mood and then do the auto post so they post daily. Days that I may not want to make a big post I may add a picture I took or a small list I made, something like that.

Sweetheart Diary said...

Wow Noor, your way sounds too good as well. :)

Standy said...

i like this :)
its makes a good guideline..

due to work and al that, i try to blog 3-4 times aweek if not then once :p

recently i became a very bad blogger :p

Sweetheart Diary said...

Even 1 quality post a week counts a lot.. good luck ;)

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