Top 5 Tips for Effective Blog Writing
It's been said again and again: Content is king. It's not only what you write about on your blog
that affects your page ranking and search results, it's also how you write about it. Effective blog
writing can get more traffic to your site, drive conversions, and establish your brand's authority.
Poor blog writing can cause you to lose customers and it will never propel your blog or your
company's website to the top of the search rankings.
You don't have to be a professional writing to create effective blog posts. Here are our top 5 tips
for effective blog writing:
Determine Your Audience
If you don't know who your audience is, how will you know what to write for them? And how will
you know how to write for them? Not every style will work for every audience. For example, if
you are targeting a hip, 18-34 demographic, you would want to write in an upbeat, edgy style.
You can keep it light and informal -- maybe even make a few inappropriate jokes. However, if
your audience is the 50-year-old professional set, then such a style could be offensive and turn
You should know your audience for every blog post you write. Most of the time, your audience
will be the same for all posts. However, you may decide that you want to shift focus and target
your peers or even to try to reach out to new customers. Make sure you define this before you
Determine Your Goal
How can you make a sale if you don't know what you're selling? The same is true for your
blog writing. You need to determine your goal for each post. Are you trying to establish your
brand authority? Then an informative post with lots of facts and figures is in order. Are you
trying to drive sales and increase conversions? Then a more persuasive post employing clever
marketing strategies should be written.
Identify your goals for each post, and you will be better able to determine a strategy and style
for each post, making your writing much more effective.
Target the Right Keywords
You should already have conducted extensive keyword research for your site to help with your
SEO efforts. Don't overlook this in your blog writing. Identify keywords that you want to target
for each and every blog post. Focus on one primary keyword or phrase and one secondary
keyword or phrase, and make sure you use each with the proper frequency. Doing so will help
your blog rank higher in search results so your posts get noticed and are read by more people.
Make sure that you use keywords organically, so that they flow with the text. Do not try to
arbitrarily insert keywords into your text, and do not keyword stuff. Your posts will read terribly,
and you will alienate readers.
Solve a Problem
Every blog post should solve a problem for your readers. You can do this in a number of ways:
by providing a solution, by providing them a list of handy tools and resources, by inspiring them,
and even by entertaining them.
Focusing on solving a problem makes each and every one of your blog posts valuable to
readers. What problems do your readers need solved?
Of course, the best way to write an effective blog post is to simply write well. Edit and proofread
each post to make sure there are no problems with grammar or spelling. Make sure your ideas
flow logically from one to the other. Develop a strong voice that shows off your personality and
establishes your authority.
Poor writing will make you look like an amateur and your readers will question your knowledge
of the subject matter. Take the time to write a quality post and to edit it before you publish.
Writing effective blog posts is a skill you can learn. Use these tips to help you, and you'll be
producing posts that get traffic and drive sales, making your blog an effective content-marketing
tool for your business.
How do you write an effective blog post? Share your tips in the comments!
Bridget Sandorford is a freelance writer and researcher for Culinaryschools.org, where recently
she’s been researching atlanta culinary arts. In her spare time, she enjoys biking, painting and
working on her first cookbook.